This unique volumizing and thickening line targets fine, limp hair by actually
increasing the diameter of each hair fiber without added weight. Sumptuous
thickness and increased body are achieved with Joico's exclusive Oat Protein
Complex™.
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Body Luxe Thickening Shampoo
Designed for: fine, limp hair
Benefits:
This luxuriously rich shampoo thickens with Oat Protein Complex while
gently cleansing hair.
Hair looks and feels thicker and fuller and is more responsive to styling.
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Body Luxe Thickening Conditioner
Designed for: fine, limp hair
Benefits:
This luxuriously rich conditioner thickens with Oat Protein Complex
while protecting the hair with Quadramine Complex.
Hair looks and feels thicker and fuller and is more responsive to styling.
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Body Luxe Thickening Elixir
Designed for: thickening
Benefits:
This sumptuous styling elixir dramatically transforms fine, limp strands
into luxuriously thick hair with noticeably increased body and volume.
Hair looks and feels thicker and fuller with more control.
Use alone or with other styling/finishing products.
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Body Luxe Design Foam
Designed for: volume and thickness
Benefits:
This heat-activated non-aerosol styling foam increases hair's diameter,
provides volume and adds slip.
Hair looks and feels thicker and fuller while remaining soft and full
of volume.
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Body Luxe Root Lift
Formerly: HI-RISE HAIR Volume Booster
Designed for: volumizing
Benefits:
This volume boosting spray with a directional-delivery system is applied
at the roots to provide extra lift, volume, body and bounce that lasts
throughout the day.
Creates substantial lift and support at the roots.
Leaves hair feeling natural, touchable and brushable.
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